What Are SEO Companies? What They Do Exactly? How They Can Lift Local Businesses Through Optimization?
What is a SEO Company or a SEO agency in Hong Kong? A SEO company provides search engine optimization services to local businesses that are based in Hong Kong. A typical SEO project’s objective is to improve the online visibility (on Google and Yahoo) of a business. Typically, a Hong Kong based SEO agency employs specialists and experts in different areas of search engine optimization. The SEO professionals are able to work through various services which include a full website audit, local SEO strategy development, the implementation of on-page and off-page SEO tactics, and many more.
The more advanced SEO companies would be able to treat your website as if it is their own. This offers an advantage. It means that the agency will make decisions for your website SEO with an additional mindset which may maximize the return on investment for your business. The more experienced the specialists, the better it will normally become in terms of results. The specialists are able to look at your business and your site from every angle. This ensures your business website is getting the most out of your SEO services.
You must understand this fact: Search engine optimization for a Hong Kong business is the process that involves making changes to your website design and content with the end goal to attract more clicks from Google’s and Yahoo’s organic search results listings. As a business owner and probably the “product” head, you should let the optimization happen. i.e. The better optimized your site is for search engines such as Google and Yahoo, the more likely your site will be to rank on the first page of the search engine result pages for your product keywords, which is what you have aimed for in the first place when you signed up to use the SEO service.
Let’s demonstrate with an example which is technical SEO. But what is involved in technical SEO work? On a website, it is not only about the content and design; there are technical stuffs behind the website that makes it work for your HK audience when they visit your site. Technical SEO involves elements that search engines consider which include page speed, broken links (internally and externally), crawl errors, mobile-friendliness, sitemap accessibility, and more. When taking page speed into consideration, it is a factor that actually affects how fast Google/Yahoo can crawl or access your web pages. Without being able to efficiently crawl your site’s pages, search engines aren’t able to get an update on what’s going on with your site’s current status. When this continues to happen, it gives a bad impression to the search engines that your site isn’t very trustable anymore. This signal may eventually contributes into the overall ranking factors of your website.
Traditional business owners in Hong Kong may be confused initially and may think SEO and its services are mysterious. In fact it is not because everything you do for SEO of your site can be measured (provided you know how). A SEO project only works best when you let your SEO agency applies the best practices. When you keep doing this for months and even years, Google and other search engines will increase your website’s organic ranking in the search results pages. This leads to an increase in web traffic for your site. In turn this gives you more leads and/or sales conversions. This is the reason behind applying the right SEO tactics is so important for the growth of your HK business.